A good friend of mine recently opened a new online business here in Houston. Ever since, we both talk about our respective businesses. This week, I asked how his business is going. A trickle was his report. Ditto for me. He made an interesting observation regarding the magical secret to make his business a real income stream. He said the secret might be don't sell something millions of other people already do. Fellow authors: can I get a show of hands of folks who agree with this?
When he asked how my author business was going, my response turned into a single, long reply. It was culmination of weeks of thought about where my business is, where I want it to go, and what steps I need to take to get there. Now, when I say long, I'm talking just north of 1,300 words.
Bless my friend, he read it all. And responded.
I appreciated all his responses--some of which apply only to my own situation--but part of it I want to share today.
Are Blogs Outdated?
Let me summarize his points.
-All authors should have a personal website, not for being discovered by new readers, but for folks who are fans and want to keep up-to-date with what the author is doing.
-But a personal blog feels outdated.
-The Author Page on Amazon is probably good enough.
-Social Media is a better means for letting folks know what we're up to.
-90% of our potential audience is on Twitter, Facebook, or Instagram.
**But everyone's on social media, and what is social media anyway but microblogs.**
-He follows creatives, but rarely checks out their sites.
-Via Social Media, he know the types of people they are, upcoming projects, and where to go should he want to purchase anything.
-If he likes their personality on social media, he'd consider checking out their stuff.
-"I don't visit blogs anymore. I don't know people who do."
The double asterisks indicate a concept I hadn't thought of. Interesting.
Now, my friend is a few years younger than my fifty-one. And he's only one guy in a sea of ideas and thoughts. But it got me to thinking: are blogs outdated?
A Defense of Blogs
I have been writing at my own blog since 2007. I have now published over 1,000 posts. I'm very proud of that accomplishment. At DoSomeDamage, I'm in my eleventh year of constantly publishing a Saturday column. Again, very proud of that accomplishment.
But is it worth it?
I still say yes.
My friend dubs blogs to be time machines. And, as a degreed historian, I agree. I like that I have various markers based on date and specific events. What is my take on The Last Jedi or John Carter? There it is in real time for anyone to see.
And over time, my personality emerged via my blog writings, both on the personal site and at DoSomeDamage. Want to know who I am if you've never met me? Just take a look at the blog titles and the blogs themselves. It's all there.
Maybe it's my age, but I read through dozens of blogs a day. Granted, I don't read them all, but I have a feedly feed that collects all the blogs I want. Everyday, I scan through my feedly, reading the blogs whose titles intrigue me and skipping others. Skipping lots more than I read.
But yeah, I still read blogs. And in our short-attention spans selves, I think there's a place for long-form posts to go along with the microblogs of social media.
I might, however, be an outlier. What are your thoughts on blogs? Do you read them or skip them in favor of social media?