There was a time, back from 1977-1980, where Star Wars dominated everything. It showed up on Saturday Night Live, it showed up on the Muppet Show, it was everywhere. But my recollections of those times does not remember the blatant pandering that we saw during the prequel era.
Take this funny take on Star Wars by Richard Pryor from The Richard Pryor Show. The costumes look authentic, like they actually raided the Star Wars soundstage. You think Lucas would allow that now?
(Thanks SF Signal)