I’ve been planning out the new 2018 changes for my writing business and a question came to mind: when it comes to our online presence, are readers more likely to remember an author’s name or an author’s publishing house?
I think the answer is self-explanatory but let me tell you why I’m asking.
Currently, I maintain three websites: a blogspot one (my first and the one I’ve turned into my western pen name site); my mystery one (scottdennisparker.com), and one for my publishing company (quadrantfictionstudmio.com). It doesn’t take a whole lot of time to maintain, but I’m considering streamlining everything down to one, perhaps two sites. Ditto for my mailing lists (I have two). Longterm strategy is to convert at least one of my sites into an online store.
The majority of authors have websites keyed to their names: James Patterson, J. F. Penn, Dean Wesley Smith, Russell Blake, Mark Dawson, etc. A few, however, use a publishing house to serve at the main online presence. Kevin J. Anderson comes to mind (wordfire.com), the fellas at Sterling and Stone, and a few more. If you google “Kevin J. Anderson,” the first link is wordfire, complete with a tagline indicating it’s the office home of Anderson. When you consider ebook links are all hidden anyway, the actual URL doesn’t matter. Plus, readers are, by and large, computer savvy, so they’d be able to find a website.
But it’s our job as author to make it easier.
So, what do y’all do? Have a URL with your name or promote your publishing company? Or both?