Give Small Businesses a Chance

Do you absolutely, positively have to have a brand-new book the day it is published?

Okay, for some, yes you do. I remember the Harry Potter years when folks would line up to buy a book at midnight. Ditto for many of the best-selling authors I’ve read over the decades.

But for many of us, our To Be Read pile is so huge that even if we did rush out to a bookstore on publication day, that new book might first find a place on the TBR stack vs. in our hands (even if its place is in the prime position of Next Book.

Note that so far in this example, I’ve been talking about going to a physical bookstore. What about ordering a book and having it delivered?

Well, there’s the obvious option: Amazon. If you really wanted to pre-order and book and have it delivered on publication day, Amazon would most likely make that happen for you. The other online book sellers could also fulfill your request and you’d have that brand-new book in your hands the day of release.

You can have whatever opinion you want on the omnivorous nature of Amazon. I think it’s a great service, and I use it as a writer and a consumer. But as an indie author, I’m aware that there are other options.

So when, Discipline is Destiny, the latest book from Ryan Holiday was announced, I was all in. Even though I’ve not read them all, I plan to read all of Holiday’s books. They are really good and chock full of great, thought-provoking advice.

In the days leading up to the book’s publication, Holiday went on social media and let folks know that if they per-ordered the book—from any vendor—you would receive some bonus content. It was in that moment I opted to order direct from Holiday’s website, The Daily Stoic. Why not? I would be supporting a small business. 

When I placed my order, I received a confirmation email with the following.

"PS: We appreciate your order and want to remind you that we're a small shop. We use local manufacturers and family-run businesses as our partners here in America. While this means we can feel good about everything we make, it sometimes means that products take a bit longer than expected and creates the occasional logistical issue. We don't have a massive supply chain or a massive team of people working 24/7. It's just us...doing our best...just like you. Thank you and enjoy!"

I have enjoyed the book. It’s the new book so there was high demand. Ultimately it took about ten days, but those days were spent finishing another book I was already reading (Back to School Murder) so I didn’t mind at all. And I helped a small business.

So, as our attention turns to Christmas shopping, I would like to encourage everyone to support as many small businesses as possible.